People experience the world with their senses and the memories created through live experiences are exceptionally powerful. When young people can have fun, meaningful, face-to-face interactions with a brand and those that represent it, they are much more likely to associate those positive emotions with that brand in the future.
Adding experiential marketing to your overall marketing strategy can bring those experiences to life and help build awareness and rapport for your brand. This is because experiential marketing creates a two way dialogue between you and your customers while they are in an engaged and participatory mindset. Work with Influition on creating an experiential marketing strategy to support your brand’s goals.
Types of Experiential Marketing
Youth Travel Marketing
Brand activation during college and young adult ski and snowboard trips and spring break trips
Races and fitness events, concerts, festivals, trade shows and conferences
One on One college campus brand engagements through tabling and product sampling
Promotional roadshows and tours