How to Build Brand Awareness

Building brand awareness can be an overwhelming idea for anyone looking to grow his or her company, but when shaken down to its core, it can be fairly easy for a company to create brand awareness by following a few simple steps.

1.     Build Brand Awareness With a Strong Website

 In the beginning, when no one knows who you are or what you are trying to accomplish, let them know by creating a user-friendly, easy to navigate website. Use this platform to let your audience know everything necessary about your brand. A creative and brand-inspired logo will draw users in and have them asking for more. Be sure to give them what they are looking for by having an easy to access blog with insights into the challenges of the industry, a page for frequently asked questions with detailed answers for users to learn from and available contact information for users with any questions that may be unanswered.

Once a solid foundation is built, social media will be the biggest asset in terms of connecting with an audience. Posting relevant and fun content on the social channels used most by clients will help you gather insights and opinions from the people that matter most – your target audience.

2.     Get Technical

 After you have built an active audience through use of a website and social media, it’s time to let your audience teach you. Learn the demographics of the users you are appealing to. Keep up with your audience by delivering the exact content they’re looking for directly to their social feeds and use analytics to get a tight grip on SEO that is tuned to the needs and wants of your customers.

3.     Grow Your Team

If you are still wondering how to get brand awareness, the answer is simple – grow your team. With the help of Influition, marketing for your company through the use of social media, brand ambassadors and event marketing will become easier than ever. Influition is your one stop shop for boosting your social media, finding the right ambassadors to represent your brand to your target audience as far and wide as you wish and to facilitating events that are sure to keep customers coming back for more.

Madeleine Cockerham

Frites and Deets , Baton Rouge, LA