Product giveaways, depending on the success of their execution, can take your business to the next level or reduce its credibility greatly. It is important to know how to execute a giveaway before jumping into the game uneducated or without a plan.
One of the most important factors to producing a successful product giveaway is the establishment of goals that stretch beyond merely gaining publicity. Other than the obvious goal – gaining a larger following on social media – other goals that can be achieved from successful product giveaways include strengthening the network of links found in your media and improving SEO.
When the goals for your giveaway have been outlined, you can decide how you’re going to gather entries for your giveaway, whether that be through email submission, likes, follows, shares or retweets. Capturing consumer information during a giveaway is a great way to keep in touch with your audience – not just for the longevity of the giveaway, but for the long haul. Having the names, email addresses and in some cases, even home addresses of members of your audience will aid in keeping those connections alive for future giveaways, events and productivity surveys for your business.
To run a giveaway successfully, it is important to have established starting and ending dates and times for entry, make the prize and its’ value known, let contestants know how the winner will be picked, and to know your audience. Not only should you know the interests of your audience, but you should also make your giveaway easy to enter. Your audiences, the people who will participate in your giveaway, become free marketers for your brand just by entering the giveaway. An easy to enter giveaway will only increase the participation in and attraction to your giveaway.
Product giveaway ideas can include gift cards, products or services from your business, or a compilation of donations from clients that you may have. Marketing companies, for example, could run a giveaway by collecting donations from several of their clients and creating a gift basket of all the items. Not only would the marketing company running the giveaway be getting exposure for themselves, but they would be helping each of the clients featured in the giveaway to get exposure from audiences that may not have otherwise seen their products.